Barbarian Hermit reveal new music video and announce new album “Mean Sugar”

Manchester’s stoner/doom metal heads Barbarian Hermit recently announced their return with new album ‘Mean Sugar’, released on 2nd August (APF Records). 

Written over a 3 year period ‘Mean Sugar’ is a cathartic creation, set against a back-drop that has seen people endure global pandemic, endless political turmoil, a cost of living crisis and war. During these times often the best coping mechanism is to go into a room with your friends and focus your energy on playing some very heavy and loud music. It also may just be the heaviest ever tribute to Northern life.

Frontman Simon Scarlett comments on the video for the latest single and the album’s title track,

“Mean Sugar is about growing up in a northern town. It comes across as boastful and full of bravado, but in reality it’s precarious and delicate. In the music video, I’ve blended local scenes shot over the last couple of months, aswell as snippets from Barbarian Hermit outings. Some of the other music videos we’ve done have been gregarious and fun, often using green screen. With the Mean Sugar video I wanted to create something to contrast those, no green screen, straight footage, but I didn’t want to lose the trippy visual aesthetic. Still striking, very local and relevant to us as a band, I hope this video gives viewers another glimpse what is being Barbarian Hermit.”